Brainstorming in the news

Here is a news story about a study of the usefulness of brainstorming.

I am struck by the negativity in this article, e.g.

- "...such sessions, intended to harvest good ideas, are often the source of bad ones."

- self-consciousness of participants

- "...brainstorming sessions come in handy to distribute blame in the event of failure."

- "... most often someone hijacks the topic at hand, tries to prove everyone else wrong, works to impress the superiors who are present, or just plain blathers for his own enjoyment."

- "...the majority of brainstorming sessions arrive at obvious conclusions, or worse."

Hasn't anyone ever heard of facilitation???

Here another blogger responds.

Posted by Terrence Seamon, 06/20/06


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