Moving the Needle

Have you ever trudged into your bathroom, flicked on the light, stepped on the weight scale, looked down at the needle...and sighed that the needle is not moving in the desired (downward) direction?

Moving the needle. I love that metaphor. It's about change in a desired direction.

In her excellent blog entry, Judy McLeish writes: "Everyone is working on engagement, yet we are NOT moving the needle."

So, to lose weight, or to raise engagement, the question is: What do we need to do differently?

There is an old but evergreen model for initiating productive change --Start, Stop, Continue-- that tells us that "doing differently" can take different forms.

- What can we Start doing that would increase engagement?
- What should we Stop doing?
- What should we Continue doing?

Posted by Terrence Seamon, June 6, 2008

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