Does the expression "soft skills" irk you or work for you?
Here is a little diagnostic:
In your business, does it matter how your reps treat your customers?
In your business, does it matter how your supervisors and managers treat their subordinates?
In your business, does it matter if your teams get along well?
Let me cut to the chase. Soft skills ARE hard skills.
They are hard to master.
They are hard to beat when you have them.
And it will go hard for you when you don't.
This is true because your hard results such as production and profits, depend on them.
Terrence Seamon teaches soft skills to help his clients achieve success.